Councillor Newsletters
Art Director
Led the art direction and delivery of 18 Regional Councillor newsletters within a two-month period during a municipal election year. Working across a team of five designers and ten communications specialists, I established a consistent visual approach, coordinated production workflows, and ensured all newsletters met legislated distribution deadlines. The newsletters served as a key communication channel between Regional Councillors and their constituents.
Credits
Art Direction: Gerald Fantone
Design: Kyle Gell, Jose Fernandez, Mike Demi, Christina Valisek, Sophie Boers, Chris Bell
Content: Peel Communications team
Impact of my work
18 newsletters delivered on time during an election-year production cycle
Consistent visual execution across 15 cross-functional contributors
770,000+ residents reached through direct mail.
1,600+ digital downloads and strong stakeholder satisfaction