My name is Gerald

I'm a marketing and creative leader with a passion for storytelling, design, and turning ideas into meaningful experiences. As the Design & Production Supervisor at Peel Region, I lead a talented team of art directors, designers, and production specialists, helping bring complex communications to life through thoughtful strategy and creative execution.

My career began in film production, where I wrote, produced, and directed independent films that screened at festivals around the world. Since graduating from York University, I've expanded that storytelling foundation across the non-profit, healthcare, municipal, and public sectors, leading integrated marketing campaigns, developing brands, designing websites, producing videos and photography, and creating communication strategies that connect with audiences.

Over the past decade, I've built a reputation for bridging creativity and strategy. Whether I'm leading a rebrand, directing a campaign, or managing a team, my focus remains the same: understanding people, solving problems, and delivering work that balances user needs with organizational goals. I believe the best creative work is not only visually compelling but also purposeful, accessible and effective.

Outside of work, you'll usually find me spending time with my partner and our mischievous cat, Olive, experimenting in the kitchen or adding to a magnet collection that's slowly taking over every available metal surface. I also maintain a completely reasonable and not-at-all-concerning obsession with peanuts.

Let's create something great together.