Vaughan Branding
Art Director • Graphic Designer
Impact of my work
25% growth in social media reach following launch
Consolidated 30+ legacy brands/sub-brands into a unified identity
8% brand lift in campaign creatives
Strong employee adoption
Improved accessibility and user satisfaction
With new leadership and a refreshed strategic plan, the City of Vaughan aimed to update its brand for a forward-looking identity. Inspired by the logo, we crafted designs based on triangles that symbolize movement and strength. By incorporating dynamic secondary colours, the brand visuals feel fresh and versatile across various platforms.
