Vaughan Branding

BRANDING | GRAPHIC DESIGN

With new leadership and a refreshed strategic plan, the City of Vaughan aimed to update its brand for a forward-looking identity. Leveraging Vaughan’s logo, we crafted designs based on geometric shapes that symbolize movement and strength. By incorporating dynamic secondary colors, the brand visuals feel fresh and versatile across various platforms.

Role

Strategy, Creative Direction, Graphic Design

Impact of my work

  • 25% increase in social media engagement

  • Improved accessibility and user satisfaction

  • Positive feedback from senior leaders

  • A billboard showing a fox and text that say "Tips for sharing our community with wildlife animals."
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Made by Mavericks