BRANDING | GRAPHIC DESIGN

With new leadership and a refreshed strategic plan, the City of Vaughan aimed to update its brand for a forward-looking identity. Inspired by the logo, we crafted designs based on triangles that symbolize movement and strength. By incorporating dynamic secondary colours, the brand visuals feel fresh and versatile across various platforms.

Vaughan Branding

Role

Art Director, Graphic Designer

Impact of my work

  • 25% increase in social media engagement

  • Improved accessibility and user satisfaction

  • Positive feedback from senior leaders

  • A billboard showing a fox and text that say "Tips for sharing our community with wildlife animals."
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Made by Mavericks