Vaughan Strategic Plan

Graphic Designer • Art Director • Project Manager

Developed the visual identity and design system for the City of Vaughan's Strategic Plan, translating complex priorities into an engaging and accessible publication. Inspired by the city's commitment to innovation and growth, the creative approach established a distinctive visual language that extended beyond the report itself, creating a cohesive framework for city-wide communications and implementation materials.

Impact of my work

  • Design Excellence Award Winner, Communicator Awards 2024

  • 1,000+ printed copies distributed to stakeholders and the public

  • Visual identity adopted across 100+ supporting communication assets city-wide

  • Created a scalable design framework that supported the implementation and promotion of the Strategic Plan

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