In response to changes in Ontario's autism funding model, Surrey Place needed to raise awareness, drive program registrations, and strengthen its visibility among families seeking services. As Art Director, Project Manager and Marketing Lead, I led the agency selection process, developed the campaign strategy, and oversaw creative execution in partnership with Doner North. The integrated campaign spanned digital, print, direct mail, and awareness initiatives, including a World Autism Awareness Month campaign designed to connect families with available supports and services.
Now What? Campaign
Art Director • Project Manager • Marketing Lead
Impact of my work
7.6M+ digital impressions generated across campaign channels
25% increase in program registrations and 40% revenue growth in Q1
120,000 households reached through direct mail distribution
33% ad click-through rate, significantly outperforming industry benchmarks
Blog Content
Your child has been diagnosed with autism spectrum disorder: Now what?
The first thing Dr. Freeman, a clinical psychologist and director of core autism services at Surrey Place, wants parents to remember is that their child is the same as they were before the diagnosis of autism.
Breaking barriers: An autistic young man inspires others by living life fearlessly
Former Surrey Place client, Sam Forbes, also known as the dancing barista, advocates for the community by showing what autistic people are capable of
Overcoming barriers to employment: Improving representation of autistic people in the workforce
Todd Simkover is encouraging equity in the workplace for autistic people by advocating for change in the interview process and at the office