Tourism Vaughan

Art Director • Project Manager • Marketing Lead

Led the strategic planning, creative direction, and execution of Tourism Vaughan's seasonal marketing campaigns. By combining compelling creative with an expanded media mix including digital, social, search, out-of-home, and media partnerships, we created a cohesive brand experience that increased destination awareness and engagement while supporting tourism growth throughout the year.

Impact of my work

  • 20M+ campaign impression

  • 70% increase in website traffic and 120% growth in campaign reach

  • Expanded campaign visibility through Meta, Google, Pattison and Bell Media placements

  • Developed a year-round seasonal marketing framework

  • Bronze Winner, Paid Media Campaign, International Economic Development Council Awards

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