Surrey Place Website
WEB DESIGN
After a decade of growth, Surrey Place required a complete website overhaul to support new services and resources. We restructured the 500-page site with a clear architecture, content management and accessibility improvements, including an interactive service directory and resource library.
Role
Strategy, Creative Direction, Project Management
Impact of my work
30% increase in website traffic
50% longer time spent per page
100% increase in user satisfaction
Surrey Place Foundation Website
While maintaining a connection to the corporate branding, we crafted a distinctive visual identity for the Foundation, complete with its own colour scheme and creative utilization of UI elements. To effectively drive donations, we strategically positioned compelling call-to-action prompts throughout the website and streamlined the donation process by integrating an online donation form. Furthermore, we developed a dedicated testimonial page to showcase impactful stories from both donors and recipients, amplifying the cause and inspiring others to get involved.
